SAP

sap.com SAP Latin America and Caribbean is the regional arm of SAP SE, the world's largest enterprise software company, managing operations across 10 countries with about 6,000 employees led by President Adriana Aroulho since April 2025. Brazil is the standout market, cited in 40 straight quarters of global earnings for exceptional cloud revenue growth and now having more customers running on cloud than on-premise. The region serves over 5,000 clients in Brazil alone and holds 50 percent share among large Brazilian enterprises, with major wins including Grupo Nutresa, Honda South America, Votorantim, Chedraui and Motta Internacional. Through RISE with SAP and GROW with SAP, the company drives cloud ERP migration and Business AI adoption with its Joule assistant, targeting up to 30 percent productivity gains for clients. SAP's global cloud revenue reached 6.7 billion euro in Q3 2026 with the LatAm cloud market projected to double to 125 billion dollars by 2030.